Last updated April 17, 2023  

Thank you for choosing to be part of our community at Next SmartSolutions Private Limited, doing business as Rusé (“Rusé”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at hello@rusehome.com. 

When you visit our website www.rusehome.com, and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Sites and our services.

This privacy policy applies to all information collected through our website(such as www.rusehome.com),and/or any related services, sales, marketing, or events (we refer to them collectively in this privacy policy as the "Services").

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.

1. WHAT INFORMATION DO WE COLLECT?
PERSONAL INFORMATION YOU DISCLOSE TO US
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when expressing an interest in obtaining information about us or our products and services, when participating in activities on the Services or otherwise contacting us.
The personal information that we collect depends on the context of your interactions with us and theServices, the choices you make and the products and features you use. The personal information we collect can include the following:
Publicly Available Personal Information. We collect first name, maiden name, last name, and nickname ; phone numbers; email addresses; and other similar data.
All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

INFORMATION AUTOMATICALLY COLLECTED
In Short: Some information — such as IP address and/or browser and device characteristics— is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies.
Online Identifiers. We collect cookie identifiers, or others such as the ones used for analytics and marketing; and other similar data

2. HOW DO WE USE YOUR INFORMATION?
InShort: We process your information for purposes based on legitimate business interests, the fulfilment of our contract with you, compliance with our legal obligations, and/or your consent.We use personal information collected via our Services for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.
We use the information we collect or receive:·  
- To send you marketing and promotional communications. We and / or our third party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt-out of our marketing emails at any time (see the "WHAT ARE YOUR PRIVACY RIGHTS" below).  
- Fulfil and manage your orders. We may use your information to fulfil and manage your orders, payments, returns, and exchanges made through the Services.  
- To protect our Services. We may use your information as part of our efforts to keep our Services safe and secure (for example, for fraud monitoring and prevention).
- To deliver services to the user. We may use your information to provide you with the requested service.
- For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Services, products, marketing and your experience. We may use and store this information in aggregated and anonymised form so that it is not associated with individual end users and does not include personal information. We will not use identifiable personal information without your consent.

3.  WILL YOUR INFORMATION BE SHARED WITH ANYONE?
InShort: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfil business obligations. We may processor share data based on the following legal basis:
- Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose.
- Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
- Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfil the terms of our contract.
- Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena(including in response to public authorities to meet national security or law enforcement requirements).
- Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:
- Vendors, Consultants and Other Third-Party Service Providers: We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Services, which will enable them to collect data about how you interact with the Services over time. This information may be used to, among other things, analyse and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes.
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Third-Party Advertisers: We may use third-party advertising companies to serve ads when you visit the Services. These companies may use information about your visits to our Website(s) and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you.
- Business Partners: We may share your information with our business partners to offer you certain products, services or promotions.

4.    DO WE USE COOKIES AND OTHER TRACKING  TECHNOLOGIES?
In Short: We may use cookiesand other trackingtechnologies to collectand store yourinformation. We may use cookies and similar tracking technologies (like web beacons and pixels) to accessor store information.

Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.

5.   DO WE USE GOOGLE MAPS?
In Short: Yes, we useGoogle Maps for the purpose of providing betterservice.
This website uses Google Maps APIs. You may find the GoogleMaps APIs Terms of Service here. To better understand Google’s PrivacyPolicy, please refer to this link.
By using our Maps API Implementation, you agree to be bound by Google’s Terms of Service.

6.   HOW LONG DO WE KEEP YOUR INFORMATION?
InShort: We keep your information for as long as necessary to fulfil the purposes outlined in this privacy policy unless otherwise required by law.
‍We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than 6 months.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7.   HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protectyour personal information through a system of organizational and technical security measures.
We have implemented appropriate technical and organisational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information and from our Services is at your own risk. You should only access the services within a secure environment.

8.   DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly solicit data from or market to children under 18years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we   earn that personal information from users less than 18 years of agehas been collected, we will deactiate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children unde 18, lease contact hello@rusehome.com.

9.   WHAT ARE YOUR PRIVACY RIGHTS?
In Short: You may review, change, or terminate your account at any time.
If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority.You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
Cookies and similar technologies: Most Web browsers are set to accept cookies by default.If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of ourServices. To opt-out of interest-based advertising by advertisers on our Services visit http://www.aboutads.info/choices/.

10.   CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected.No uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy policy.

11.    DO WE MAKE UPDATES TO THIS POLICY?
In Short: Yes, we will update this policy as necessary to stay compliant with relevant laws.
We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

12.    HOW CAN YOU CONTACT US ABOUT THIS POLICY?
If you have questions or comments about this policy, you may email us at hello@rusehome.com
or by post to:
Next Smart Solutions Private Limited
JP Classic, 1st Floor, 157/1,
Road No 5B, EPIP Zone,
Whitefield, Bangalore - 66

13.   POLICY DECLARATION - DATA SAFETY SECTION: LOCATION DATA TYPE - PRECISE LOCATION
At our organization, we take the safety and privacy of our users' data very seriously. As part of our commitment to protecting your information, we have developed a comprehensive policy for handling location data, specifically precise location data.
Precise location data refers to the exact coordinates of a user's device, such as GPS coordinates. This information can be extremely sensitive, as it can reveal a user's exact location at any given time.
We collect precise location data only with explicit user consent, and we use it solely for the purpose of providing location-based services that the user has requested. We do not share this data with third parties, except as required by law or with the user's express permission.
We take a number of steps to ensure the security of precise location data. All such data is encrypted both in transit and at rest, and access is strictly limited to authorized personnel who require it for the provision of location-based services. We also regularly review our security procedures to ensure that they meet industry best practices.
Users have the right to withdraw their consent for the collection of precise location data at any time. They can do so by adjusting their device settings or contacting our support team. If a user withdraws their consent, we will immediately stop collecting their precise location data.
If you have any questions or concerns about our policy for handling precise location data, please do not hesitate to contact us. We are committed to being transparent about our data practices and to working with our users to ensure that their data is always safe and secure.

14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Based on the laws of some countries, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please submit a request form. We will respond to your request within 30 days.